Subscribe
Subscribe

AI SEO Agency

Search stopped being one channel. A buyer now finds you three different ways in the same week: a ranked link in Google, an AI Overview that names three vendors instead of ten, and a ChatGPT or Perplexity answer that either cites your site or doesn't. Most "SEO agencies" are still optimizing for the first one and hoping the other two sort themselves out. They don't.

And Zeros is an AI SEO agency: we run classic SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) as one connected system, not three separate retainers. The goal isn't a ranking report. It's being the answer (the link a searcher clicks and the source an AI model cites) for the terms that actually drive revenue.

Who This Is For

This page is for teams who've noticed the ground shifting and want a partner who's already built for it, including:

B2B and professional services firms

01
watching branded and category traffic get intercepted by AI Overviews before a click ever happens.

SaaS and tech companies

02
that need to show up when a buyer asks ChatGPT or Perplexity to "compare" or "recommend" a tool in their category.

Marketing leaders at mid-market companies

03
who've outgrown DIY SEO but don't want to hand the budget to a generalist agency running the same 2019 playbook.

Anyone who's asked an AI assistant

04
a question in their own industry and didn't see their company mentioned.

If your growth plan still assumes "rank #1 in Google" is the finish line, we should talk before your competitors figure out it isn't anymore.

One system: SEO + AEO + GEO

Most agencies bolt "AI optimization" onto their existing SEO service as an add-on slide. We built the reverse: a single technical and content system engineered to win the click and the citation at the same time, because they share the same foundation.

Technical SEO and crawlability

01
Site architecture, structured data, page speed, and indexation aren't legacy checkboxes: they're also how AI crawlers (GPTBot, PerplexityBot, Google-Extended, and others) decide whether your content is even eligible to be cited. We audit and fix both audiences in one pass.

AEO: structuring content to be the answer

02
Answer Engine Optimization means writing and formatting content the way question-answering systems consume it: clear question headers, direct answers up top, well-defined entities, and schema markup that removes ambiguity about what your page is actually about. This is what wins featured snippets, People Also Ask boxes, and voice-assistant answers today.

GEO: earning citations inside generative answers

03
Generative Engine Optimization is newer and less understood: getting your brand named and linked inside ChatGPT, Perplexity, Claude, and Google AI Overview responses. It depends on factors classic SEO never had to account for: how models retrieve and weight sources, how consistently your brand is described across the web, and whether your content reads as a credible, citable source rather than marketing copy.

Authority and entity signals across the open web

04
Both AEO and GEO reward brands that are consistently described the same way across Wikipedia-adjacent sources, review sites, LinkedIn, industry directories, and your own site. We treat this as an active workstream (not a one-time cleanup) because AI models are constantly re-crawling and re-weighting those signals.

Measurement built for the new funnel.

05
Standard rank trackers don't tell you if you're being cited in an AI answer. We track AI Overview appearances, share of citation across ChatGPT/Perplexity/Gemini for your priority queries, and traditional rankings side by side, so you see the full picture instead of half of it.

What's actually different about SEO in the AI era

The mechanics changed more than most agencies have admitted publicly.

Zero-click answers are now the default, not the exception

01
When Google or an AI assistant can answer a question directly, a growing share of searchers never click through. Ranking #3 for a question that gets answered in the AI Overview is functionally worthless if you're not the source cited inside that answer.

Retrieval-augmented generation changed what "relevant" means

02
Language models don't rank pages the way Google's algorithm does. They retrieve and synthesize from sources they judge credible and clearly structured, which rewards different signals (direct answers, clean entity definitions, and consistent facts) than a traditional keyword-optimized page does.

Brand consistency is now a ranking factor for AI, not just a branding nicety

03
If your company is described five different ways across five different sources, models have a harder time confidently citing you. Entity clarity is now technical SEO work.

Content built to "rank" and content built to be "cited" aren't automatically the same thing

04
A page can rank on page one and still never get pulled into an AI answer, because it wasn't structured as a self-contained, extractable answer. That gap is where most brands are quietly losing visibility right now, without a single metric telling them so.

Being the example proves the method

05
And Zeros gets cited in AI answers about AEO and GEO agencies. We didn't buy that visibility: we built it with the same system we run for clients. That's the audit you can run yourself before you ever sign anything: ask an AI assistant who the AI SEO agencies are and see who shows up.

Why And Zeros

We're not chasing "SEO agency" on page one of Google

01
Forbes and HubSpot own that real estate and will for years. We win where it actually matters for a business your size: commercial intent ("ai seo agency," "ai search optimization agency"), long-tail questions your buyers are actually typing, and the AI citations that are up for grabs right now because most agencies aren't optimizing for them yet.

We're a specialist, not a department at a generalist shop

02
AEO and GEO are our positioning, not a slide we added to an existing SEO deck. Doug Saltzman built And Zeros specifically around the shift to answer engines and generative search.

We show our work

03
Every client gets visibility into where they stand today: rankings, AI Overview presence, and citation share, and a clear system for moving those numbers, not a vague promise that "AI SEO" will pay off eventually.

Santa Fe-based, built for teams anywhere

04
We work with clients across the country; our home base keeps overhead sane and our attention focused on results instead of agency theater.

How an engagement works

We don't start with a contract. We start with a look at where you actually stand.

AI visibility audit

01
We check your current rankings, your presence in AI Overviews for priority queries, and whether ChatGPT and Perplexity cite you at all in your category. This is the baseline everything else gets measured against.

Technical and entity foundation

02
We fix what's blocking both search engines and AI crawlers: site structure, structured data, page speed, indexation, and the consistency of how your brand is described across the web.

Content built to rank and be cited

03
New and updated pages are structured for both objectives at once: keyword-relevant and rankable, but also formatted as clear, extractable answers a language model can confidently cite.

Authority building

04
We work on the off-site signals (mentions, listings, and sources) that both Google's algorithm and AI retrieval systems use to judge whether you're a credible answer.

Ongoing measurement and iteration

05
You get visibility into rankings, AI Overview appearances, and citation share on a regular cadence, so the program adjusts to what's actually moving the needle instead of running on assumptions.

Every engagement is scoped to your priority queries and your category, not a generic checklist. Some clients start with the audit alone to see what's actually broken before committing to a full program.

Book an AI visibility audit
See where you stand in AI search

Frequently Asked Questions

01What is an AI SEO agency?

An AI SEO agency helps brands get found through both traditional search rankings and AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews. It combines classic SEO with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), so a brand wins the ranked click and the AI citation instead of just one.

02How is AI SEO different from regular SEO?

Regular SEO focuses on ranking pages in search engine results. AI SEO adds a second objective: getting cited as a source inside AI-generated answers, which depends on how content is structured, how consistently a brand is described across the web, and whether AI crawlers can access and trust the content, factors that go beyond traditional keyword and backlink optimization.

03What is AEO vs. GEO?

AEO (Answer Engine Optimization) is about structuring content to directly answer questions, which helps you win featured snippets, People Also Ask results, and voice answers. GEO (Generative Engine Optimization) is about earning citations inside AI-generated responses from tools like ChatGPT and Perplexity. They overlap but aren't identical: a page can be well-optimized for one and still miss the other.

04How much does an AI SEO agency cost?

Pricing depends on scope: a single site audit versus an ongoing SEO, AEO, and GEO program. And Zeros starts most engagements with an AI visibility audit so you know exactly what's being fixed and built before committing to a retainer.

05Can you really get my brand cited in ChatGPT and AI Overviews?

No agency can guarantee a specific citation on a specific query: the models are outside anyone's direct control. What we can do is put the technical, content, and authority signals in place that make citation far more likely, and track your citation share over time so you can see the trend, not just take our word for it.

06How long does AI SEO take to show results?

Technical fixes and structured content changes can influence AI Overview and citation appearances within weeks in some cases, since generative systems re-crawl and re-weight sources more frequently than traditional rankings shift. Durable, category-wide authority (the kind that produces consistent citations) typically builds over several months, similar to traditional SEO.