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    And Zeros Logo
    • Home
    • About
    • Services
      • Branding
      • Platform
      • Growth
    • Portfolio
    • Zero Crossing
    • Contact
      Contact
      Location:
      Santa Fe, New Mexico
      Email:
      hello@andzeros.com
      Phone:
      ‪(505) 395-6413‬
      LinkedinInstagram
      Get in Touch

      • Subscribe
      Subscribe
      • Home
      • About
      • Services
        • Branding
        • Platform
        • Growth
      • Portfolio
      • Zero Crossing
      • Contact
        Contact
        Location:
        Santa Fe, New Mexico
        Email:
        hello@andzeros.com
        Phone:
        ‪(505) 395-6413‬
        LinkedinInstagram
        Get in Touch

        • Subscribe

        Subscribe to the Zero Crossing

        Sharp marketing insights, real-world breakdowns, and ideas worth stealing.
        Sent occasionally, only when it matters.

        Sharp marketing insights, real-world breakdowns, and ideas worth stealing. Sent occasionally, only when it matters.

          What to Expect in the Zero Crossing

          What's actually working right now

          Not trends from six months ago. Real tactics, tested in real campaigns, with results worth paying attention to.

          Campaign and trend breakdowns

          Teardowns of campaigns, positioning moves, and market shifts, with an eye toward what you can actually learn from them.

          Ideas you can apply immediately

          Every issue has at least one thing you can take back to a client or your own work the same day.

          Behind the scenes at And Zeros

          Occasional looks at how we work. The decisions, the experiments, and the things that didn't go as planned.

          What we've been writing

          Minimalist editorial still life featuring a handwritten page, fountain pen, and interconnected abstract entities on a soft cream background, illustrating how founder expertise and documented ideas become trusted citation sources for AI systems.
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          July 7, 2026

          Why the Founder Who Writes Gets Cited and the Brand That Publishes Doesn’t

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          Abstract Zero Crossing-inspired composition showing a single clear signal surrounded by layers of visual noise using torn paper, textured black surfaces, architectural forms, and warm orange accents to represent domain-level topical coherence.
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          June 30, 2026

          Your Best Page Means Nothing If Your Domain Is Noise

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          June 26, 2026

          What is an Authority Score?

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          June 26, 2026

          Entity Gaps Explained: Why Missing Semantic Nodes Are the Silent Killer of Your Content Authority

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          June 26, 2026

          GEO vs. AEO: How to Architect Content for Generative AI Citation (Claude, ChatGPT, Perplexity)

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          Entity Authority vs Keyword Authority
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          June 23, 2026

          Entity Authority vs Keyword Authority: The Playbook AI Engines Reward

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