Light Blue Strategies
Client:
Light Blue Strategies
services:
Web Development
Date:
2026
Light Blue Strategies is an advisory and coaching practice founded by Jason Hinton, who spent 25+ years in logistics, healthcare, and manufacturing before launching his own firm to help leaders drive revenue with AI. He came to us with a logo, a point of view, and no web presence at all. We built the brand and the site from that starting point.
Challenge & solutions
Starting from zero cuts both ways. There was no legacy site dragging things down, but there was also nothing to anchor the brand beyond a logo file and the founder’s voice. Jason needed to look established from day one. His clients are executives weighing a high-trust engagement, and a thin or generic site would undercut the credibility his 25-year track record had earned. The challenge was translating one strong visual reference into a complete identity, then building a site that felt like a firm rather than a freelancer.
We extended the brand outward from the logo: a navy and sky palette, editorial typography, and light effects that nod to the lighthouse at the center of the mark. From there we built a single responsive landing page structured around how his prospects actually think. It opens on the problem they recognize, walks through his process, and grounds everything in proof, including the 80+ hours of admin work he eliminated and the $100M in pipeline he helped generate.
Before & After
Before this, Light Blue Strategies existed only in conversation, now it has a home.
Jason launched with a site that holds its own against firms many times his size. One page, fully responsive, built to convert the exact kind of leader he wants to work with. The brand is consistent from the nav to the footer, and every section earns its place.
