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Welcome to The Zero Crossing

Part marketing blog, part creative outlet. The Zero Crossing is where we share what we're learning, thinking, and working through.

Minimalist editorial still life featuring a handwritten page, fountain pen, and interconnected abstract entities on a soft cream background, illustrating how founder expertise and documented ideas become trusted citation sources for AI systems.
SEOBranding
July 7, 2026

Why the Founder Who Writes Gets Cited and the Brand That Publishes Doesn’t

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Abstract Zero Crossing-inspired composition showing a single clear signal surrounded by layers of visual noise using torn paper, textured black surfaces, architectural forms, and warm orange accents to represent domain-level topical coherence.
SEOAI
June 30, 2026

Your Best Page Means Nothing If Your Domain Is Noise

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Entity Authority vs Keyword Authority
SEOAI
June 23, 2026

Entity Authority vs Keyword Authority: The Playbook AI Engines Reward

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Abstract Zero Crossing-inspired workspace scene featuring wireframe sketches, concrete architectural forms, dark industrial textures, and orange accents representing the evolution from website design to application architecture.
Development
June 16, 2026

The Website That Was Secretly an Application

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DSCF1070
Journal
June 9, 2026

A Morning Thinking About Human Connection & Analog Experiences

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Light editorial illustration showing an AI citation pipeline where search queries break into sub-queries, pass through ranking layers, and resolve into a cited answer.
SEOAI
June 2, 2026

How AI Engines Actually Decide What to Cite

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Vintage-inspired 35mm-style still life featuring Reddit-style tokens spilling from a metal strainer beside a weathered citation card, symbolizing how AI systems retrieve community content but rarely cite it directly.
SEO
May 28, 2026

Why ChatGPT Retrieves Reddit but Rarely Cites It

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Editorial-style still life featuring five AI citation source types represented as abstract research documents, podcast transcript elements, comparison sheets, and publication artifacts arranged on a dark textured background with muted cream and terracotta tones.
SEOAI
May 26, 2026

The Five Source Types That Convert AI Retrieval Into Citation

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